I’ll never forget the day LuLaRoe announced their new t-shirt dress, the Carly. I about went nuts over the pictures. I could see myself layering it with a long sweater, leggings and boots. Belting it with flats. Oh, the options were endless!
And then my friend scrunched her nose at me and said those words, “$50 for a t-shirt? Really?”
Honestly, I never even blinked at the price tag, and that’s a new one for me.
Why LuLaRoe Is More Than Money
LuLaRoe clothing runs from about $25 for leggings all the way up to $70 for a duster style sweater. Most of their dresses fall somewhere around $40-$60. Before LuLaRoe entered my life I was a career thrift store shopper, clearance rack stalker, and sale obsessed. If it wasn’t discounted, I wasn’t interested. If something didn’t fit quite right or look perfect–who cared? It was only $5.
When a friend of mine invited me to this LuLaRoe sale I eyeballed the prices, laughed and said, “Yeah, right.” I snagged a few pairs of leggings because I’d worn holes in my discount bin pairs and figured some prints could liven up my life. Little did I know…I was about to have a problem…
It started slowly enough.
A few more leggings.
I’ll try that skirt.
Might as well give that dress a whirl.
I like that print so much I don’t care what it’s on so long as I have it.
And then…I realized I was going whole weeks at a time with at least part of my outfits being a LuLaRoe thing.
Then a big life event happened for me in February: I was laid off from the same job I’d had for nine years. Nine. Years. And I was devastated.
That day I cried my eyes out, put on my favorite pair of LuLaRoe leggings and let myself be hopeless and miserable. The very next day I got up, put on the most rediculous outfit of leggings, a skirt, a tank top and a sweater possible and got to work. I was going to be a full time author, dang it, and the first thing I reached for on all occasions that week to make me feel better? My LuLaRoe.
Though there’s not really a “typical” person who wears LuLaRoe, I’m probably less typical than most. I’m weird. Out there. And still, this is a brand that speaks to me. I’ve found that, when I wear their clothing, when I compliment other people on their Roe and likewise receive compliments, I feel better about myself.
As a creative person, this is a big deal.
My state of mind, keeping myself thinking positive, is worth more than a $50 t-shirt dress.
And I’m not alone.
There are many other women out there who feel like I do.
Yes, I can hear you now. All the reasons why I’m silly, why $50 is still $50, and the rational is valid. And so is mine.
LuLaRoe makes clothing that has changed the way I feel about myself and the way I approach getting ready for my day. It’s created a more positive, happier person in me, and for that reason, I’ll gladly remain a loyal customer.